When you’re working on your business’s brand, it’s important to have a clear vision of who you want to be and what you want your business to stand for. You also need to make sure you’re not copying the other brands that are out there, so be bold, unique and authentic.
You can be daring with branding and playing the safe option may one day come back to haunt you, especially if you’re crushed by opposition and competitors who are bolder and demand more attention. If you really want to build a brand that people remember, you have to stand for what you believe and let your personality come through, otherwise you’ll just be another business that falls into the shadows.
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