Increasing the number of social media platforms you are on, will not necessarily increase the visibility of your business or brand. It is more important for you to be on the platforms that are the most optimal for your brand and only on as many as you can proficiently handle. Neglecting a platform that you don’t have the time to keep up could even have a negative impact. Before deciding... Read More »
Let us explain the difference between organic and paid reach on Facebook. Organic reach is the natural reach of your posts without any Ad spend. So let’s say you have 1,000 Facebook followers on your business page, when you put a post out you may only reach 10 percent of those followers, so very few, which is often often the case because at the end of the day there is... Read More »
Cleanliness matters in everything you do especially when it comes to your business. If you are a retailer, then you are probably aware that the appearance of your store has a significant impact on a prospective customer. Imagine you enter a fresh food store, and the first thing you see is a funny-looking stain on the counter, how inclined will you be to purchase from that store the next time... Read More »
There are many great ways to bring your work team closer together, whether that’s during the working day or outside of the office. Team building is essential to encourage the workers to bond and develop their strengths and their areas for improvement.
When it comes to running your own business it’s not just the customers you need to keep happy. Your staff need to feel happy within the workplace, feel appreciated and supported through their role. If your company has a high turnover of staff, you may want to re-evaluate what you are doing wrong and why they aren’t staying long term. Retaining staff starts from the first day. Having a structured... Read More »